(This article was originally published on Udonis’ blog.)

I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues.

One of these games is Merge Mansion.

In this article, I’m analyzing Merge Mansion monetization. I will guide…


(This article was originally published on Udonis’ blog.)

To give you the best answer to this question, first, we need to explain all Google Bidding strategies that are available at the moment. Since there are quite a few, we won’t dive deep into each specific Google bidding strategy. …


(This article was originally published on Udonis’ blog.)

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform, or service. User acquisition is building an audience through marketing-driven activity.

This method of acquiring users must be data-driven and continuously optimized…


(This article was originally published on Udonis’ blog.)

Keywords are the key! Pun intended 😂 To properly conduct keyword research, you’ll have to go through a lot of words. …


(This article was originally published on Udonis’ blog.)

Snapchat is one of the favorite young persons’ social networks.

In the second quarter of 2021, Snapchat had 293 million daily active users worldwide (Statista). …


(This article was originally published on Udonis’ blog.)

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store.

Android still remains the globally most popular, open-source operating system, currently holding a 72% percent…


(This article was originally published on Udonis’ blog.)

Do you know the story of Sisyphus from Greek mythology? He had to push a boulder to the top of a mountain, yet every time he got to the top it rolled back down and he had to start over again.

Sometimes…


(This article was originally published on Udonis’ blog.)

If you have an app you just published on the App Store, you’ve probably been nervously checking how many installs you got. The reality is, you likely won’t get a huge audience if you don’t start advertising. Usually, new users will discover…


(This article was originally published on Udonis’ blog.)

Rewarded video ads are the most popular ad format in mobile games.

There are many reasons for that.

They are unobtrusive, optional, and a lot of players actually like them.

Nowadays, rewarded video ads appear in all sorts of different genres, games…


(This article was originally published on Udonis’ blog.)

The development of technology, smartphones, and the Internet inevitably changed how we do marketing. Nowadays, you don’t have to own a tv network to reach millions of people.

A laptop and internet connection will do the job. With Google UAC, you can…

Silvija Lazanin

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